About

I’m a Brighton-based ARB-qualified Architect, Concept Artist and Luma AI Creative Partner with over 13 years of experience in architectural design, visual storytelling, and creative technology. I specialise in crafting cinematic environments, narrative-driven visuals, and immersive concept work that merge design precision with artistic intent.

My background in architecture grounds my work in form, function, and spatial psychology—while my practice in generative design expands it into new creative territory. I train custom Flux LoRA models to develop stylised moodboards, visual systems, and cohesive design languages tailored to each project. This hybrid approach enables me to move fluidly from abstract ideation to detailed visualisation, delivering work that is both imaginative and intentional.

As an Instructor at LKDN AI School and early practitioner in generative design workflows, I bring architectural thinking into the evolving landscape of AI-powered creation. My process blends spatial logic with visual intuition—allowing me to craft environments and concepts that resonate on both emotional and structural levels.

Multicultural by heritage—English, Canadian, Ukrainian, and Filipino—I bring a hybrid sensibility and cross-cultural awareness to every collaboration. Whether developing digital worlds, brand narratives, or conceptual design strategies, I work closely with clients to align vision with impact.

This site features a selection of recent work. For commissions or a tailored portfolio, feel free to get in touch.

Marc Francis - Profile Pic